The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Suitable Sources of Finance

It’s important for fledgling and growing businesses to apply the right type(s) of funds from the right source(s) in the right way, at the right time, in order to finance their plans and generate a good return on investment (ROI) for the founders, investors and other stakeholders.

So, once you have researched your idea and gained clarity about why anyone would be willing to part with their hard-earned cash to back your business, you can assess the available funding options to determine which are most applicable and accessible to you. The suitability of each source of finance will be determined by what you are funding and why so.

Those who are building or growing a business will probably need to use a blend of both short-term ...