2. User-Friendly Navigation

Once you have all of this incredibly engaging content and remarkable products or services to sell to people, how do you display it all on your web pages to generate the best possible results? How will the user navigate from page to page? How will you guide them?

Considering what people actually do when they arrive on your site is one of the most critical parts of the site building process, as it is this which will convert browsers into buyers, encouraging them to take the desired action, whether that is buying something, subscribing to a newsletter, downloading a file or sharing a piece of content.

Sadly, many webmasters fail to focus on what the visitor wants and how to guide them quickly and easily to achieve that ...

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