The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

2. Develop a Mobile-Specific Mobile-Commerce Website Which Accepts Mobile-Payments

Millions of coffee-drinking consumers are already using Starbucks’ mobile pay­ment app to pay for their beverages. While more products are being purchased via mobile on Amazon than ever before ($1 billion in 2011). Shopping from the palm of your hand has never been easier for consumers. According to econsultancy.com, visits to ecommerce sites from mobile devices accounted for 7% of total traffic during the second quarter of 2011, up from an average of 1.4% the year before.

Mobile-commerce has major advantages for business owners too. By adding mobile payments to your armoury, you can really capitalize on the growth of on-the-move activities, such as peer recommendations, ...