Digital Marketing Methods
People find websites through a number of channels and via a number of different types of screen: from TV and tablet to mobile and computer screens; by typing search terms into a search engine, clicking a link displayed on another site; via recommendations from friends; through printed media, e-mail or social networking; from a book, phone or on the box. Your own personal marketing mix will depend, not only on how your audience finds websites, but also on who your audience is, where they go online and what your objectives are.
Choose from:
- content marketing
- editorial via PR
- e-mail and SMS marketing
- affiliate marketing
- daily deal sites/competition sites
- paid search
- display advertising
- organic/natural search including ...
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