Monitoring Website Performance: Using Analytics, Tests and Feedback to Improve Results

‘People often think they’ll get someone to develop a website and carry on using that forever, but actually it’s not like a piece of equipment; you’re constantly changing it, working with it; manipulating it, squeezing it, adapting it’, says Nick Jenkins, founder of Moonpig.com. ‘It’s a work in progress.’

Certainly, to produce optimum results and response rates, you need continually to monitor and measure, test and analyze, tweak and improve your website and its performance.

As well as uncovering areas of frustration and sticking points that can be ironed out during the testing process, you might find that changing the colour of a button, the call-to-action ...

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