Channel Hopping

The social media channels you choose will depend on what you aim to achieve from your social marketing activity and where your audience goes. Whether you want to crystallize a community, incentivize customer loyalty, or galvanize debate, there is a social media channel out there for you.

However, these are not interchangeable and each requires a different approach.

Business networks do not want to know what you’ve eaten today or view nostalgic 80s videos so don’t link your Twitter and LinkedIn Accounts. As James Potter, suggests, ‘In Twitter it is fine to send a stream of messages every hour or more about all sorts of themes, but in LinkedIn it will make you unpopular quickly.’

Here is a rough guide to each: ...

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