Rule 1

Start with Your Audience


Rule #1 in developing great content experiences is to know your customer. To do this, you and your team need to ask yourselves important questions. You need to determine who interacts with your content, how often they interact, and how they reach your content. You can use various research methodologies to understand your customers, including customer research, interactive data, and ethnographic studies.


persona; customer; customer research; interactive data; ethnographic studies

First, a note on the seven rules. Putting a digital strategy roadmap together is fun and exciting, but you need a system in place. I designed the seven rules to give you a clear path and framework so you can easily map where ...

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