Involve Stakeholders Early and Often
Abstract
Rule #2 in developing great content is to know your stakeholders, welcome them as full partners in all content endeavors, and keep them in the loop throughout the entire process. Once you develop your digital strategy roadmap for content with their input, make sure to apprise stakeholders of every change to ensure their full support.
Keywords
stakeholder; digital strategy roadmap; content sources
Last year, I worked with a company on three projects: a core messaging strategy, a new design for their website, and content. About six months into the project, just as we were getting ready to approve the final content, the person who originally hired me to consult—we’ll call him Jeremy—suggested we ...
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