Rule 3

Keep It Iterative


Rule #3 describes the iterative process necessary for creating and managing content. Instead of a flat process that moves along at a predetermined pace, the process of creating digital content requires fluidity and flexibility to enable it to keep changing as technologies and needs change. In addition, it needs strong leadership that understands the vital nature of the iterative process and a system of constant reevaluation to ensure that the team is on the same page.


iterative process; iteration; content creation; content modeling; key performance indicators; evaluation; review

So far, we have learned about the vital connection between content and branding, as well as how to make a business case for content. ...

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