image Chapter 7

Frame Your Content


In this chapter you will learn that a content framework provides the structure within which you will create content to meet the business goals of your organization. A framework is based on your organization’s branding, which will move your product forward in the marketplace. Once the basic identity pillars are established, you will learn to develop messaging architecture and use the right voice and tone across all of your content and channels to make sure that your audience is consistently engaged.


brand; branding; content framing; framework; identity pillars; messaging architecture; tone; voice

At every ...

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