September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
Chapter 7
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Chapter 7Frame Your Content
Abstract
In this chapter you will learn that a content framework provides the structure within which you will create content to meet the business goals of your organization. A framework is based on your organization’s branding, which will move your product forward in the marketplace. Once the basic identity pillars are established, you will learn to develop messaging architecture and use the right voice and tone across all of your content and channels to make sure that your audience is consistently engaged.
Keywords
brand; branding; content framing; framework; identity pillars; messaging architecture; tone; voice
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.