September 2013
Intermediate to advanced
358 pages
9h 31m
English
Content preview from The Digital Crown
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Rule 5
Make Governance Central
Abstract
Governance is vital to overall content strategy. It is the day-to-day detailed management of content delivery and style as well as the long-term execution of content strategy tactics. Having a strong system of governance will ensure a consistent consumer experience and at the same time set excellent internal controls so that everyone on the team knows what they are doing, when, and why. This allows for creativity because it frees the team members from uncertainty about their roles in the process. Good governance requires the use of certain essential tools as well as effective leadership by a “head cheerleader.” Along the way, it is vital to iterate to find the stumbling blocks in the process and to train ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.