Make Governance Central
Abstract
Governance is vital to overall content strategy. It is the day-to-day detailed management of content delivery and style as well as the long-term execution of content strategy tactics. Having a strong system of governance will ensure a consistent consumer experience and at the same time set excellent internal controls so that everyone on the team knows what they are doing, when, and why. This allows for creativity because it frees the team members from uncertainty about their roles in the process. Good governance requires the use of certain essential tools as well as effective leadership by a “head cheerleader.” Along the way, it is vital to iterate to find the stumbling blocks in the process and to train ...
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