Rule 6

Workflow That Works


Content creation requires a talented team of professionals led by a talented leader who listens, is flexible, and respects each person’s talents and strengths. The team leader also understands the vital nature of the workflow process: how talent in the team must be in the right place and in the right role to get the job done. The workflow itself needs to be clearly communicated, make sense for the organization, and involve each part of the team as equal members of the process.


workflow; content lifecycle; information flow; multidisciplinary team; requesters; providers; creators; reviewers; publishers

The goal of the seven rules in The Digital Crown has been to give you a framework you can use to create, ...

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