20th Anniversary Edition Commentary on Chapter 9: The New Media Industry
IREMEMBER A COUPLE of years after The Digital Economy was published I was asked to do the opening speech to a large conference of broadcasters on the topic of “The Transformation of Broadcasting.” I stood up and said:
Good morning. I’ve been asked to speak about how the digital revolution is transforming broadcasting. Here are my views. Broadcasting won’t be broad and it won’t be casting. Are there any questions?
I thought I was being very clever, but I was greeted with dead silence. The opening did not go over very well. So I proceeded to explain the many shifts outlined in the book and in the end I did receive a nice applause. The broadcasting association brought ...
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