Introduction
From the family tree of old school hip hop
Kick off your shoes and relax your socks
The rhymes will spread just like a pox
Cause the music is live like an electric shock
All media work us over completely. They are so pervasive in there personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without knowledge of the way media work as environments. All media are extensions of some human faculty- psychic or physical.
McLuhan et al. (1967), p. 26.
Given the rapid pace of technological change, especially in the digital era, ...
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