Mobile and E-Mail as Part of the Customer Experience
Learning Objectives
• Analyze strategic use of mobile technology as part of an integrated digital strategy.
• Determine appropriate mobile marketing tactics that align with an organization’s larger marketing strategy.
• Understand how mobile and e-mail contribute to the customer experience.
• Analyze strategic use of e-mail as part of an integrated digital strategy.
Consider both your professional and personal lives, and how a smart phone has embedded itself into your daily life. Smartphones are used for informational, entertainment, purchasing, banking, and communication purposes (Keller 2013), allowing the access of information just about anything, at any time. We share much more ...
Get The Digital Marketing Landscape now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
