Chapter One. Using Flash Like a Pro

If You Hate the Way Photos Look with Flash, You’re Not Alone

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SHUTTER SPEED: 1/15 SEC F-STOP: F/9 ISO: 100 FOCAL LENGTH: 55MM PHOTOGRAPHER: SCOTT KELBY

Image If you’ve taken a photo with your camera’s pop-up flash, you’re probably wondering how camera manufacturers list pop-up flash as a feature and keep a straight face. It’s probably because the term “pop-up flash” is actually a marketing phrase dreamed up by a high-powered PR agency, because its original, more descriptive, and more accurate name is actually “the ugly-maker.” ...

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