CHAPTER 1
Selling the Way Customers Buy Today
As a guy who’s been around sales and entrepreneurship for a while, I can confidently say that the foundational truths of selling have never changed and they never will. At its root, business involves a buyer who needs or wants something and is willing to trade either money or something else of value to a seller who can provide it. Marketing and sales are simply what the selling party does to try to find or attract a prospective buyer and then facilitate the transaction.
This simple definition applies far beyond what most would consider traditional sales and marketing. It describes just about anyone who promotes, endorses, or recommends anything to anybody. In today’s world, the vast majority of that ...
Get The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
