CHAPTER 3
Mastering Digital Selling and Content Development
I recently read an article on modern-day selling that did a really nice job of showcasing a variety of the latest sales enablement tools. It offered the reader some good advice on embracing digital automation systems and even a nice list of ways to make use of the latest technologies to attract prospects and reach out to new clients.
The last bullet on the list of suggestions was simply, “Post on LinkedIn Every Day.” As you might imagine, I wholeheartedly concur. But I couldn’t help but think that advice sounded a bit vague. That suggestion seemed kind of like telling someone, “Make one phone call every day!” Or maybe, “Make 20 phone calls every day!” That’s not bad advice, by any means. ...
Get The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
