CHAPTER 6
Creating a Magnetic Personal Brand
The subject of personal branding has received a tremendous amount of attention as we continue to evolve into the world of digital buying and selling. You might be asking yourself, “What exactly is a personal brand, and why in the world would I need one?” Put simply, your personal brand is an outward representation of who you are. It’s the available information that other people use to understand what you’re all about. And in a digital world, your brand is out there for everyone to easily see.
The Importance of a Digital Personal Brand
Now, the truth is that you are far more than could ever possibly be expressed on social media, your website, or other internet destinations. But unless you operate in ...
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