CHAPTER 7
Sales Prospecting in a Digital World
Sales prospecting has been the hottest topic in this profession for as long as I’ve been around. Today, you can find countless books, videos, and online courses on the subject. I’ve even created several different courses on it myself. The fact that there is so much information on prospecting and business development suggests that there is an insatiable appetite for new ideas for how to reach people and create new sales opportunities.
Among all the other topics we’ve covered, I have already peppered this book with a ton of ideas for outbound prospecting. Here, I want to go deeper into the strategies and tactics while acknowledging that we will literally only scratch the surface of this vast subject. ...
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