Chapter Eleven
Digital twin in consumer choice modeling
D. Sudaroli Vijayakumar PES University, Bengaluru, India
Abstract
“Digital twin” more often perceived as a twin terminology along with industry virtualization of physical assets. The usage of digital twin on physical asset is well known, such as to predict when the individual parts of a machine must be replaced. However, digital twin technology in non-physical modeling is a vibrant research area. One area where digital twin can be effective is predicting the customer's needs. Most businesses to predict the customer's needs uses risk analysis and profitability assessment which holds its own pitfalls. One of the major downfalls arises during the analysis on historical data is the ...
