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The Discover Your True North Fieldbook: A Personal Guide to Finding Your Authentic Leadership, 2nd Edition by Scott Snook, Bill George, Nick Craig

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10Lead with Purpose

“The two most important days in your life are the day you are born and the day you find out why.”

—Mark Twain

After working through the previous chapters in this guide, you are now prepared to understand and lead from your purpose. Your leadership purpose is the unique gift that you bring to the world. No matter what job, title, or occupation you hold, your leadership purpose is the magic that defines who you are as a leader. Although your leadership style may vary as you change roles from parent to manager to community volunteer, your leadership purpose will remain unchanged. All of the people you lead, regardless of age or title, see the same unique value you bring to their world: your purpose.

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