Acknowledgments

After The Disney Way was released in 1998, we met many business leaders from nonentertainment companies who wondered if they could really apply Walt’s original success credo to any great end. Their doubts were soon put to rest as countless organizations, from healthcare to hospitality, have since demonstrated to capture the “magic” through a focused and unwavering dedication to implementing Dream, Believe, Dare, Do over the long term. We wish to thank the many companies, associations, and chambers of commerce that have invited us to bring the Dream, Believe, Dare, Do principles to their employees and audiences through “Dream Retreats,” seminars, and keynote presentations. We would also like to thank the many clients who helped ...

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