Chapter 10Capture the Magic with Storyboards
Layer upon layer, we create a patchwork of sketches and words that color the original idea. Funny, fantastic, diverting, enhancing, persuasive, serious or not, our visualized thoughts begin to chisel away and uncover the diamond in the rough.68
Disney Imagineers
Like many ingenious concepts, storyboarding takes a simple technique—visual display—and uses it in a unique way to help companies solve complex business problems. It is a structured exercise designed to capture the thoughts and ideas from a group of participants. Their thoughts and ideas are put on cards and then displayed on a board or a wall. The result, an “idea landscape,” is more organized than the output from brainstorming, yet it retains ...
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