7 No Room at the Top

AMERICANS WERE PUSHING BOUNDARIES ON ALL FRONTS in the 1960s. Plans for Progress gained momentum as businesses became swept up in the racial, social, and technological revolutions of the era. Yet the companies that adopted the protocol rarely understood its profound importance. Instead, they used it to solve pressing, short-term business concerns. Plans for Progress provided companies with a step-by-step solution that promised to allow them to keep their lucrative government contracts, to reverse bad publicity, and to be seen in the public’s eye as modern and forward thinking. It offered companies a systematic method of coping with the turbulence, the protests, and the riots of the time.


Walgreen Drug Stores joined ...

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