5
Specialty Markets: Bull’s-Eye, You’re Right on Target
Photo courtesy
Randy Santee,
Santees Designer
Images
Carve out a niche to become the most sought-after wedding, mitzvah, or school DJ company in your market. Make a conscious decision to provide the best quality service. Use and track client evaluations for improvement. Make sure your customers understand the value of what you offer—and that it doesn’t come cheap.
Randy Bartlett
Owner: Premier Entertainment, Sacramento, CA.
Producer: The 1% Solution DVD Series and Newsletter
Keynote Speaker: Association for Wedding Professionals International
Speaker: Mobile Beat DJ Show & Conference, DJ ...
Get The DJ Sales and Marketing Handbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
