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The DJ Sales and Marketing Handbook by Stacy Zemon

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5

Specialty Markets: Bull’s-Eye, You’re Right on Target

image

Photo courtesy

Randy Santee,

Santees Designer

Images

Carve out a niche to become the most sought-after wedding, mitzvah, or school DJ company in your market. Make a conscious decision to provide the best quality service. Use and track client evaluations for improvement. Make sure your customers understand the value of what you offer—and that it doesn’t come cheap.

Randy Bartlett

Owner: Premier Entertainment, Sacramento, CA.

Producer: The 1% Solution DVD Series and Newsletter

Keynote Speaker: Association for Wedding Professionals International

Speaker: Mobile Beat DJ Show & Conference, DJ ...

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