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The DJ Sales and Marketing Handbook by Stacy Zemon

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6

Customer Service: A Contact Sport

image

Photo courtesy

Mike Alexander,

Paradise

Entertainment

As a DJ, you need to sincerely be in tune with your client’s emotions at an event. You are not there to “clock in, then collect your check.” Clients appreciate a DJ who really cares, and who is invested in providing exceptional customer service.

“Paradise” Mike Alexander

Owner: Paradise Entertainment Inc., Orcutt, California

Speaker: DJ Times International DJ Expo

Velcroing Your Client

Have you ever walked up to a salesperson and then have to wait for his or her attention for no apparent reason? Have you ever gone through a maze of automated options with ...

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