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The DJ Sales and Marketing Handbook by Stacy Zemon

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7

Advertising: Made You Look!

image

Photo courtesy

Scott Kiley

To create an effective advertising campaign you must research and choose mediums that will effectively reach your target audience(s). The copy must be concrete, easily understandable and contain a specific “call to action.” Over time, combining these elements will yield quantifiable results/dividends and your business will flourish.

Scott Kiley

Publisher: PRO SL Directory—The Yellow Pages for Pro Sound, Lighting, DJ and Event Production

Advertising Essentials

The purpose of advertising is to increase the exposure of your business. It should also motivate qualified potential buyers to call ...

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