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The DNA of Leadership by Alan Weiss, Myron Beard

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CHAPTER 1

Leadership Implosion: Failure to Change = Failure to Thrive

Jonathan Schwartz was promoted internally to chief executive officer (CEO) of Sun Microsystems in 2006 after serving in a number of vice presidential roles. Under Schwartz’s direction, the company hemorrhaged its value and was eventually sold to Oracle in 2010 and subsequently dismantled. Similarly, Marissa Mayer was brought on as CEO of Yahoo in 2012 after a successful tenure at Google, where she served as the company’s first female engineer and moved on to several senior roles. Mayer was brought in from outside the company and failed to make a successful transition to CEO at Yahoo, never implementing a cohesive strategy. She has been criticized for relying on business practices ...

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