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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Chapter 1. WING 1: Focus: How to Hatch a Goal That Will Make an Impact

To change the world, you have to get your head together first.

—JIMI HENDRIX

In 2008, thirty-something Colombian engineer Oscar Morales logged on to Facebook to begin organizing a protest against the Revolutionary Armed Forces in his country. Within a week, he had mobilized more than a million people, generated publicity for the release of hundreds of hostages, and incited the largest mass demonstration in the country's history. On another continent, Areej Khan, a young Saudi woman studying art in New York, tapped YouTube, Flickr, and Facebook to spur the government to consider lifting a ban on women drivers in the kingdom. And, in the United States, in an effort in which you ...

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