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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Chapter 3. WING 3: Engage: How to Make People Connect with Your Goal

To succeed you need to find something to hold on to, something to motivate you, something to inspire you.

—TONY DORSETT

Ami Adjaho, an entrepreneur in Togo, a small agriculture-dependent country in West Africa, needed a $675 loan to expand her business, which sold charcoal and yams in her village. Daariimaa, thirty-nine, who lived with her aunt and two sons in a traditional nomadic tent in the Uvurkhangai province of Mongolia, wanted a $2,975 loan to purchase fabric and tools to grow her well-respected dressmaking business. And Malamine Diallo, a twenty-seven-year-old entrepreneur who lived with his extended family in a working-class suburb in the Republic of Mali, sought a $1,150 ...

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