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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Chapter 5. Onward and Upward: You're Flying! Now What?

Our hope is to provide a playbook that will empower you to bring about real change. People are often disillusioned by the idea of tackling a seemingly large social goal—it is easy to believe that you, as an individual, can't have any real impact. However, when you remember that you have the power to affect just one human, in one measurable way, the illusion of helplessness dissipates, and you feel inspired to make a difference.

Stanford Business School students are excellent examples of how one can make change with nothing but passion, a clear goal, and a YouTube login. In ten short weeks, they came together in groups of two and three to promote their chosen social good, using the principles ...

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