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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Introduction: Why Reading This Book Is Worth the Investment

Adizzying number of people have written about the me- chanics of Facebook, Twitter, email, and YouTube, yet few have addressed one of our strongest motivations: how to leverage the power of the new social media to do something that really matters.

The dragonfly is the only insect able to propel itself in any direction—with tremendous speed and force—when its four wings are working in concert. This ancient, exotic, and benign creature illuminates the importance of integrated effort. It also demonstrates that small actions can create big movements. To us, what we call the Dragonfly Effect is the elegance and efficacy of people who, through the passionate pursuit of their goals, discover ...

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