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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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Afterword: Dan Ariely, author of Predictably Irrational and The Upside of Irrationality

The Dragonfly Effect, which you have just read, does an excellent job of showing how to accomplish something good, to help create a better world. If you've read either of my books, Predictably Irrational or The Upside of Irrationality, you know that I try to see things from a different perspective. I like to take things, turn them around, and see if they still work. In this same spirit, let's see what happens when I turn The Dragonfly Effect sideways ...

Let's say I was a lobbyist for the U.S. banking industry. Far more than just my day job, this was my passion; the banking industry rewarded me handsomely, and I took on its power as my own. For my clients, I ...

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