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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change by Carlye Adler, Andy Smith, Jennifer Aaker

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The Dragonfly Ecosystem

In this book, we talk a lot about the importance of working together: the need for all four wings of the dragonfly to move in concert, the results of uniting successful marketing strategies of profit and nonprofit organizations, and the value of sharing information and making something better by working collectively.

The Dragonfly Effect is a theory we've put into practice and experienced firsthand through the writing of this book, the product of a massively cooperative effort. A little Googling taught us that there are 316 species of dragonflies just in the United States. We had that many different specialists contribute to the ideas in this book. These are the people who helped us get our heads together first—and keep ...

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