Learning how to use every piece of equipment we own (and many that we do not) is a noble pursuit for sure, but it does not account for much if the equipment is not used successfully. But what even constitutes “success” when creating an image? Isn’t it entirely subjective? Yes and no. In the simplest of terms, is your image doing what it sets out to do? This requires the photographer to step back and consider what exactly the image is setting out to do, or more succinctly, the purpose of the shot. In portraiture alone, there can be a variety of different purposes. For example, the goal may be to simply capture the subject in a flattering way. It may be to make the subject appear compelling or make them appear the way the ...

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