Personal style means having something to say. In today’s competitive market, competency is a dime a dozen. Having a personal vision that is threaded through an overall body of work is integral to standing out from the crowd. What do you want people to think that you bring to the table? Even if your capabilities expand far beyond your niche, your value is your experience and knowledge funneled through your particular voice to create whatever you create within a frame. Shoot what you love and you will fill your portfolio with work you are passionate about. This will allow you to create work that is better, stronger, and ultimately more fulfilling.

In this chapter, the plan comes together. Here we will focus on how ...

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