It is impossible to know everything about color (even the term master may be overstated in every conceivable use). It simply encompasses too many elements of life and culture for us to truly know everything (or even mostly everything) about it. Hopefully, this chapter becomes a launch pad to explore color within your own work, because understanding the ways in which colors can manipulate the viewer’s response to an image is an endlessly powerful tool that will only make your work stronger and more effective.
A strong and purposeful use of color helps to reinforce the overall purpose of the shot and influence the mood. Color is one stylistic decision (amongst many) that helps move the big idea (the greater concept) further down the river. A smooth ...
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