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The Dream Cafe: Lessons in the Art of Radical Innovation by Duncan D. Bruce, Dr Geoff Crook

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ABOUT THE AUTHORS

The Dream Café, was created as a vehicle to enable Duncan and Geoff to pursue their belief that brands need to let go of conventional thinking and doing in order to take ownership of new opportunity. They have developed a portfolio of experience working with some of the largest global brands and organizations.

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Duncan D. Bruce is a consultant and author of Brand Enigma who has established a truly alternative approach to brand building, informed by over 25 years of creative and strategic experience in empowering the communication, creative and cultural needs of blue chip businesses and brands.

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Dr Geoff Crook is an artist and research innovator who is committed to changing hearts and minds in ways that allow transformational change in the marketplace. He has a PhD in multi-sensory aesthetics and created and ran the Masters in Applied Imagination at Central St Martin’s School of Art. Geoff’s decision to co-create The Dream Cafe as a location for brand innovation was informed by his realization that there was a real opportunity to construct synergy between disruptive creativity and market need.

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