31The Future of the Corporation II2003

Our topic today is: What are results? And that sounds like a very simple topic, but I’ve been working on it now for quite some time, and it’s becoming worse and worse and more complicated. And so I hope you will forgive me when I don’t make sense because there are some areas where I know I don’t make sense but I haven’t worked my way through.

We have moved into a society of organizations. And what all of them have in common—maybe more or less for the first time—is that they have results only on the outside. If one of you has to go to the hospital, you couldn’t care less whether the nurses are satisfied. The result you care about is a cured patient, not a satisfied nurse. And a cured patient is one who leaves ...

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