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The DSLR Field Guide by Michael Freeman

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Memory Colors

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Green grass, captured here under the clear, even light of an overcast sky. Grass and plants—and even some animals—are a crucial memory color, especially in temperate climates such as the United States and much of Europe. In the mind, memory colors tend to become slightly more saturated—in other words, the grass is always greener.

Depending on our geographical and cultural upbringing, there are colors that are strongly fixed in our consciousness.

Often referred to as memory colors, such colors are so familiar to us that we are able, with a fair degree of certainty be able to say whether or not they are correctly rendered in a digital ...

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