The Dynamics of Business Behavior

Introduction

HOW CAN WE leverage behavioral psychology and neuroscience for organizational change? This book is about humanizing change management for managers, executives, project managers, and change professionals in areas like HR, L&D, and DEI. It combines scientific research, management consulting experience, and insights from 40-plus interviews with industry leaders and scientists to provide you with a behaviorally informed toolkit to drive positive and lasting change with step-by-step guides on 18 evidence-based interventions.

Behavioral science can, and should, significantly improve the success rate of organizational change initiatives while making it more human-centric. This bold claim is the core hypothesis behind our quest for knowledge. Why do so many organizational change initiatives fail? Why are so many employees disengaged? And what can you do to leverage scientific insights for better answers to these and other questions?

This book is not an all-encompassing approach to change management and is not intended to replace existing change management theories or practices. Neither does it claim to provide plug-and-play solutions to complex organizational challenges. Rather, it will provide you with the knowledge, tools, and strategies to identify behavioral challenges and tackle them with evidence-based interventions for positive and sustained change.

This book combines three main components to ensure practical value: behavioral insights, evidence-based interventions, ...