CHAPTER
4
Finding Friends
FROM THE OUTSIDE, ERICA SARA'S LIFE LOOKS LIKE THE PLOT OF A Reese Witherspoon romantic comedy, but one that revolves around the pursuit of business success instead of a man. She writes a blog, where she posts favorite quotes. Recent samples: “The more you love your decisions, the less you need others to love them.” “Never get so busy making a living that you forget to make a life.” (She also writes about adventures in cheese-making, decorating her own apartment for the first time, and running races.) In addition, she maintains an active Twitter account, where she sends encouraging notes to other runners about their races. (“Congrats on the tri!”) All of this outreach is in support of her own jewelry-design business, ...
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