CHAPTER ELEVEN
COMMUNICATING WITH THE MEDIA, STAKEHOLDERS, AND THE PUBLIC
This chapter is designed to help you communicate with and respond to the world outside your agency. In previous chapters we have talked about the need to engage the public, policymakers, and interest groups in formulating your organizational strategies, in securing funds for your budget, and in developing and reporting performance measures. But what steps do managers need to take to ensure that they both receive good information from stakeholders as well as provide them with the information needed to generate support or at least minimize opposition?
This chapter provides guidance on the communication strategies you need to employ to communicate and work with the public, ...
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