The Elegant Pitch

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Acknowledgments
5. Contents
6. Introduction
7. 1 The Communication Challenge
8. 2 The Structured Thought Process
9. 3 Define the Question and Create Hypotheses
10. 4 Generate a Core Idea
11. 5 Architecture Benefits and Approaches
12. 6 Build an Architecture
13. 7 Layer and Column Architectures
14. 8 Create a Story
15. 9 Refine Your Story
16. 10 Go From Draft Story to Final Version
17. 11 Identify the Required Facts
18. 12 Prove and Disprove Hypotheses
19. 13 Finalize the Communication
20. 14 Deliver Your Pitch
21. Index
22. About the Author