The Communication Challenge

“We’re sorry, but your recommendation wasn’t approved.”

We’ve all heard those words. It’s a sentence that swallows our hopes and crushes our confidence. Why do we get that negative response from our stakeholders? The following scenario illustrates the reasons behind the rejection.

Imagine after weeks of long hours, complex analyses, countless meetings, and earnest lobbying, you take your idea to the steering committee. It’s obvious the idea will generate great value for the organization. You pull together the relevant analyses, compile a comprehensive presentation, and polish your slides until they’re brilliant. The resultant presentation amounts to fifty-three pages of rigorous data you’re sure will impress the ...

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