The Elegant Pitch

8

Create a Story

Congratulations! You’ve completed the most challenging step of the structured thought process. Building your architecture will take time and effort. If you’ve invested in it properly, your architecture will make the rest of the process easy. Once you’ve built your architecture, the next step is to create your story. Your story will be derived from your architecture. You spent time building a logical architecture designed to meet your audience’s information needs. This is where that time investment pays off.

Your story is a longhand draft of your recommendation. It should be a simple narrative designed to get your audience from wherever they are to a place where they understand and approve your recommendation. When you write your ...