The Elegant Pitch

9

Refine Your Story

Up to this point in the structured thought process, you’ve been working alone or within your immediate team. You’ve not yet sought out external perspectives on your idea. Once you’ve finished drafting your story, it makes sense—to you. Your story might not make sense to other people. You have context that resides in your mind but not on the written page. When you share your story with someone who is missing this context, the story may not convince them or could confuse them because of these information gaps.

Similarly, you don’t have all the context or experience your stakeholders might have. That means they might see gaps in your story that you don’t. They may identify contentious points where they disagree with a conclusion ...