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The Elements of Content Strategy by Erin Kissane

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Bonus Track: So How Do I Get In?

Here’s a little secret about content strategy: very few people got here on purpose. We mostly wandered in from one related field or another, found ourselves unable to stop fiddling with bad content, and decided to stick around and try to make things better. For people who want to begin doing content strategy work, this has good and bad implications. On the good side, it means that there are many paths into the field. On the bad side, it means that there is no single clear path.

Paradoxically, the best way to “get into content strategy” is to begin doing content strategy, whatever your job description currently is. Let’s say you’re interested in working as a content strategist, but you haven’t worked much with ...

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