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The Elements of Content Strategy by Erin Kissane

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Resources

This section lists books and major community websites. It does not include the dozens of blogs, blog posts, and online magazine articles I referred to while writing this book, and that I recommend to readers. Links need care and feeding, so they’re best kept online where they can be maintained. You can find them, arranged by topic, at http://incisive.nu/elements.

Content Strategy: Basics, Tools, Techniques

If you’re thinking of giving content strategy a shot, don’t try to pick which of the following to read and bookmark. Start with Halvorson and Jones, and read on from there.

Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ...

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