This section lists books and major community websites. It does not include the dozens of blogs, blog posts, and online magazine articles I referred to while writing this book, and that I recommend to readers. Links need care and feeding, so they’re best kept online where they can be maintained. You can find them, arranged by topic, at http://incisive.nu/elements.
Content Strategy: Basics, Tools, Techniques
If you’re thinking of giving content strategy a shot, don’t try to pick which of the following to read and bookmark. Start with Halvorson and Jones, and read on from there.
Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business ...